Why are Vintage Fendi Baguettes Everywhere Again?

The most iconic bag during the 90s and early 2000s era is back, and in every cool person's closet. They have been worn by so many icons throughout the years, and truly make a statement. However, it is not the modern styles of the bag that are trending, but rather the vintage ones. Why? Because they are very clearly the most unique and cool version of the bag. Fendi is not the force behind this, Gen Z is. My generation, who is hooked on vintage, seemingly gravitates towards the older baguettes.

One of my friends even describes the bags as whimsical and dreamy. To me, each style of the vintage bag is so creative and imaginative that they remind me of something my childhood self would have drawn. They truly are one of a kind, and they stand out and turn heads.

The Modern Fendi Baguette 

The modern version is with the current vibe of the fashion industry, clean and simple. It just has not gained the same traction across the media that the vintage version has throughout the past few years. They simply do not have the same effect on people. The smartest business move Fendi could make right now is to bring back its vintage vibe.