Kylie Jenner’s Fashion Rebrand

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Kylie Jenner, who grew up in the spotlight, has been a fashion icon practically her whole life. If you keep up with Kylie on social media, you would notice how much she has transformed her style throughout the years. While, of course, this is a natural part of growing up and finding your own personal style and identity, Kylie has recently been receiving backlash for being yet another high-profile celebrity joining the clean girl aesthetic. Many believe that her current looks are solely aligned with what is trending. There are even posts being made, turning back to her most memorable style, known as the King Kylie era, when she was unapologetically herself with bright-colored hair and unique clothing. Now, she appears to favor simplicity, styling herself in a quiet luxury vibe that the clean girl aesthetic has brought into fashion. To me, it seems as if Kylie has chosen a more mature style that aligns well with modern fashion to elevate her image.